Bachelor of Arts (BA)

Get ready for a career in journalism, marketing and beyond.

Study Communication at LBC

Tell Your Story

Think communication is just about talking? Think again. It encompasses so many areas, like journalism, public relations, advertising, marketing and ministry. In our increasingly media-first culture, we need Christians embedded in these fields and careers to share the love of the greatest communicator of all: Jesus Christ. 

If you can't seem to follow enough news outlets on Twitter, listen to the radio and podcasts incessantly, love to analyze commercials, or appreciate good storytelling and the written word, this just might be the right major for you. Plus, there are so many careers in communications.

Built on a firm foundation of media ethics, theory and practice and Bible classes that teach a solid biblical worldview, students who complete this program will earn a Bachelor of Arts degree in communication with a minor in biblical studies.

Why Study Communication at LBC?

  • Ranked: Study at a college that the Wall Street Journal ranked 3rd in the nation for career preparation in 2018.
  • Fast & Flexible Schedule: The fast-paced schedule allows you to concentrate on one 6 week course at a time.
  • Life Experience Credit: Earn college credits from our evaluation of your life experiences.
  • Earn Your Degree Your Way: Study completely online, only in class or even do a combination of both!
  • Accredited: Earn your degree from an accredited Bible college in PA.
  • Integrate your Christian faith and calling with your business skills and acumen.

"For the word of God is living and active . . . " - Hebrews 4:12a

Curriculum Plan

Communication (120 Credits)

Communication Major: 36 Credits
Biblical Studies Minor: 18 Credits
General Education: 42 Credits
Electives: 24 Credits


Minor Course Plan

Course Requirements (15 credits)

  • COM 102 Introduction to Communication (3)
  • COM 103 Message Design (3)
  • COM 201 Media Ethics (3)
  • COM 202 Principles & Practices (3)
  • COM ___ COM Elective (3)

Sample Course Outline

COM 102 - Introduction to Communication

This course will introduce students to the field of communication. Students will be exposed to the landmarks in communication history and be introduced to the basics of communication theory. Additionally, students will explore a range of career options within the field.

COM 202 - Principles and Practices

This course will provide students with techniques for criticism, analysis, and interpretation of communication messages. Also, the elements of a specific communication emphasis, regarding its history, appreciation and impact, will be investigated. This course will address the relationship between the impact of a biblical worldview and the development of a communication field. Finally, students will be introduced to standard industry practices of their field.

COM 201 - Communication Ethics

This course will explore the process of ethical decision making. A variety of ethical typologies will be explored for the purpose of describing motivating factors from both a Christian and secular worldview. A variety of ethical issues inherent in communication will be discussed. Finally, professional codes of ethics and communication law will be surveyed.

COM 320 - Survey of Marketing

This course will survey the history, key theories, core knowledge (concepts and terminology), and underling philosophies of marketing. Best practices, strategies, ethical and legal issues related to both advertising and public relations will be addressed through a biblical worldview. Persuasive skills informed by market analysis will be employed in the creation of a marketing strategy and campaign.

COM 340 - Writing on Social Issues

This course is designed to prepare students for the broadcast media industry. The course focuses on news writing for television and radio stations, including an introduction to the on-camera aspect of broadcast media. Analysis of current broadcasting and acquiring the skills to write by broadcast news industry standards and to communicate using professional terminology are the central foci of the course.

COM 400 - Cross-cultural Experience

This course is an approved life experience, designed to challenge and broaden the worldview of students, by placing them in a context that is in contrast to their native culture. Students are exposed to the complexity of cross-cultural communication through an immersive cross-cultural experience. The student will experience firsthand the complexities of communicating within another culture and ethically engage cross-cultural communication issues as they arise.

COM 450 - Communication Internship

This course immerses students in a pre-professional experience that allows them to practice and further develop the skills taught in the major. Students will be placed in their field of interest to prepare them for a career in communication. Students will improve communication skills, develop an understanding of the specific communication field, and begin the professional networking needed to become successful in the workplace. Students, under the supervision of both a qualified professional (onsite supervisor) and the internship professor, will complete, track, and reflect on 120 hours of communication field-specific work.

Careers and Jobs in Communication

  • Social Media Manager
  • Web Content Manager
  • Publication Copywriter
  • Post-Production News Media
  • Reporter
  • Public Relations Professional 
  • Journalist
  • Communication Director
  • Marketing Professional 
  • Social Media Strategist
  • Communications Professional

How Does the Accelerated Course Schedule Work?

The Accelerated program consists of TWO terms:

  1. Fall: July–December
  2. Spring: January–June

Each term is comprised of FOUR course sessions. A course session runs for SIX classes and runs back-to-back across all the weeks of the year. Due to holidays and breaks, a course session may vary between 6-8 weeks. Exact dates for each term are available through the Accelerated Office.

Students may choose to take their courses either in class, online, or both.

  • In class
    Students taking on-site classes come once a week for five weeks per course. Our courses typically meet on Tuesday* nights from 6 to 10 PM. During the sixth week of the course, class does not meet so that  students can complete their course work.
    (*Philadelphia classes meets Monday through Thursday.)
  • Online classes
    Students taking online courses are not required to attend class at any time. Instead, they engage in collaborative learning through eCampus (Schoology), our learning management system. Learn more about studying online.

Determining What Courses To Take

Each student’s path to completion is unique, depending upon the courses you are transferring into the program. The curriculum plan above gives a broad picture of the required credits. If your transfer credits come from mostly one of those areas, you will need to take credits in the other areas. The remaining courses you need for graduation can best be determined after reviewing your transcripts. With flexible electives, Bible and Theology requirements, and General Education requirements, most students are able to transfer to LBC the maximum number of credits.

Credits for Prior Learning. Students can earn up to 30 life experience credits, through the Credits for Prior Learning evaluation process, which will often reduce the time to complete a degree. The life experience credit evaluation process is done after a student begins a program.

When Can I Start?

As soon as you are ready. LBC has 8 entry points per year meaning you are only ever a few weeks away till the next course starts.

Looking for Ways to Finance Your Degree?

Our LBC Financial Aid Office can help you navigate through the process. Learn more

A Closer Look: Accelerated Program

Featured Alumnus: Carroll Briggs ('17)

Hear from Carroll Briggs about his experience earning his degree online through LBC's accelerated undergraduate degrees program.

Have Questions? Talk with a Recruiter.

Lancaster Bible College|Capital Seminary & Graduate School is an equal opportunity institution that does not discriminate on the basis of race, color, sex (except where sex is a bona fide occupational qualification), ancestry, national origin, age, disability, veteran status, or genetic information. This policy applies to all terms and conditions of employment, admission to and enrollment with the College.