Accelerated Undergraduate

Marketing

Bachelor of Science in Marketing

A Degree for Creative Leaders

Study Marketing at LBC

Get Creative in the Business World

If you want to work in the creative side of business, an online marketing degree will get you there. In this program, you’ll get a practical application of the ins and outs of the business marketing world from real-life professionals. Thanks to the format of LBC’s accelerated degrees, each course is just six weeks long, allowing you to complete online marketing degree in less time that you think. Plus, we offer college credits for life experience – that’s not something you see everywhere.

In our business marketing degree, you’ll learn about relevant topics like accounting, finance, business law and marketing – all presented through the lens of a biblical worldview. To ensure that our students are well-prepared to enter the job force, students earning a bachelor of business marketing will develop a professional portfolio over the course of their academic career to showcase their blossoming marketing skills.

Why Study Marketing Online at LBC?

  • Fast & Flexible Schedule: The fast-paced schedule allows you to concentrate on one 6 week course at a time.
  • Life Experience Credit: Earn college credits from our evaluation of your life experiences.
  • Earn Your Degree Your Way: Study completely online from wherever you are.
  • Accredited: Earn your degree from an accredited Bible college in PA.

Accelerated Undergraduate

Your Journey

Program Credits: 120


Locations: Online,


Degree

Bachelor of Science in Marketing


Accept Previously Earned Credits: Yes

Cost per credit: $440

Average course = 3 credits (average is $1,320 per course)


“Whatever you do, work at it with all your heart, as working for the Lord, not man.” – Colossians 3:23

CURRICULUM PLAN

Marketing (120 Credits)

Marketing Core: 42 Credits
Biblical Studies Core: 18 Credits
Arts & Sciences Core: 36 Credits
General Electives: 24 Credits

View more curriculum sheet.

MINOR COURSE PLAN (online only)

Course Requirements (18 credits)
  • MAT 218 – Applied Business Mathematics
  • BUS 302 – Marketing
  • MKT 305 – Strategic Marketing
  • MKT 310 – Digital Marketing
  • MKT 315 – Consumer Behavior

Sample Course Outline

BUS 113 – Foundations of Accounting

Foundations of Accounting will provide students with the ability to understand and communicate financial information. Students will be introduced to the concepts, problems and methods of financial and managerial accounting. Students will become proficient in reading, understanding and interpreting financial statements. Students will learn to apply sound financial decision making and will gain this knowledge through exercises and problems. A biblical worldview and appropriate business ethics will be applied throughout the course.

BIB 105 – Biblical Hermeneutics

This course is an introduction to the principles and practice of interpreting the Bible using the historical-grammatical-rhetorical method of interpretation. The course introduces students to key principles related to this method and then provides guidelines for applying these principles to determine the author’s originally intended meaning. Students learn how to integrate electronic tools into the process. The course concludes with suggestions on how to determine the relevance of these original thoughts to our own lives.

BUS 230 – Leadership

The purpose of this course is to help the students advance in their leadership journey and the incorporation of biblical principles and business practice. Through lectures, readings and outside speakers, the course is intended to illuminate the paths that others have taken and to provide a spark for the student’s own leadership development. Students will explore new ways of leading today’s younger generation.

BUS 307 – Business Law

This course is conducted using case law and hypothetical business scenarios in order to observe the application of legal concepts in a business environment. The student will gain an understanding of the legal framework in which a business must operate. Subjects studied will include contracts, torts, uniform commercial code, ethical and criminal components of business decisions, and organization of business entities. Students will apply a biblical worldview and appropriate business ethics when considering and applying law to business.

BIB 201 – Business Ethics

This course will familiarize students with the discipline of ethics, including the nature of ethics, meta-ethics, and casuistry, or applied ethics. Students also evaluate ethical theories in the context of biblical standards in order to help them understand their own paradigms of ethical reasoning.

BUS 415 – Managerial Economics

This course will focus on the application of economic and accounting information to a business setting. The ultimate goal will be to teach the students to use data to increase profitability. The focus will be microeconomic theory in a practical setting and will include forecasting of demand, supply, and production. Students will learn how to develop costs and utilize them in making pricing and production decisions.

MKT 315 – Consumer Behavior

This course examines the psychology of consumer behavior that underlies consumer purchases. Consumer behavior is based upon concepts and theories from the behavioral sciences including psychology and sociology; students will analyze these concepts while developing marketing strategies. The Bible will be studied for ideas on the Christian point of view of behavioristic and psychographic reasons for certain behavior. Students will capture and analyze data to better understand and utilize behavioral research. The course uses a mix of large cases, mini-cases, and lectures to advance these concepts.

MKT 310 – Digital Marketing

This course is an integral part of many firms and consumers’ daily activities. Digital marketing is an important part of the marketing strategy and given the nature of technology many strategic and social challenges are presented. This course examines theories and concepts underlying the use of information and communication technology, while challenging students to critique and utilize digital tools and social media. The identification of critical success factors and best practices are central to the course, as are methods for analyzing marketing effectiveness. The theories and realities of digital marketing in both business-to-consumer (B2C) and business-to-business (B2B) markets are discussed. Particular interest will be paid to how to execute digital marketing in today’s world from a Biblical stance.

BUS 430 – Solution Selling

This course provides an overview of professional selling environments and their role in taking new products and services to market. The emphasis is on establishing high level relationships, strategic selling, account planning and management, forecasting, and garnering necessary resources to be successful in competitive selling situations. Using biblical principles of integrity, honesty, and open communication will be integral to coursework. Advocate for financing arrangements such as fee-for-service, managed care, capitation, deductibles, and co-payments and teach the client about these issues.

BIB 104 – Israel’s Life & Literature: OT II

This course surveys the Historical books of the Old Testament from Joshua to Esther. Visibility is given to the poetic and prophetic books as they intersect Israel’s history. Attention is given to background matters, and critical and theological issues.

A Closer Look: An Online Student's Experience

Closer Look - Business Administration

Featured Alumnus: Carroll Briggs (’17)

Hear from Carroll Briggs about his experience earning his degree online through LBC’s accelerated undergraduate degrees program.

Jobs and Careers in Marketing

  • Marketing Executive
  • Marketing Specialist
  • Account Executive
  • Digital Media Specialist
  • Marketing Manager
  • Advertising Executive

How Does the Accelerated Course Schedule Work?

The Accelerated program consists of TWO terms:

  1. Fall: July–December
  2. Spring: January–June

Each term is comprised of FOUR course sessions. A course session runs for SIX classes and runs back-to-back across all the weeks of the year. Due to holidays and breaks, a course session may vary between 6-8 weeks. Exact dates for each term are available through the Accelerated Office.

Students taking online courses are not required to attend class at any time. Instead, they engage in collaborative learning through Schoology, our learning management system. Learn more about studying online.

Meet the Recruiters

1

ONLINE: Contact Mary

 Email | 866-275-8720

Determining What Courses To Take

Each student’s path to completion is unique, depending upon the courses you are transferring into the program. The curriculum plan above gives a broad picture of the required credits. If your transfer credits come from mostly one of those areas, you will need to take credits in the other areas. The remaining courses you need for graduation can best be determined after reviewing your transcripts. With flexible electives, Bible and Theology requirements, and General Education requirements, most students are able to transfer to LBC the maximum number of credits.

Credits for Prior Learning. Students can earn up to 30 life experience credits, through the Credits for Prior Learning evaluation process, which will often reduce the time to complete a degree. The life experience credit evaluation process is done after a student begins a program.


When Can I Start?

As soon as you are ready. LBC has 8 entry points per year meaning you are only ever a few weeks away till the next course starts.


Looking for Ways to Finance Your Degree?

Our LBC Financial Aid Office can help you navigate through the process. Learn more

What’s your next step?