Strategic Communication Leadership


Master of Arts Degree (MA)
Credits

35

Avg. Completion Time tooltip-icon

Average of 20 months

Delivery Method

Online

Become a Christ-Centered Leader and Advisor Through Timeless Communication Skills

Why earn an MA in Strategic Communication Leadership Through LBC | Capital? We want to come alongside you as you work toward becoming a leader and valued advisor with timeless and in-demand skills in communication. Our engaging, eight-week online courses are designed with your busy professional schedule in mind and taught from an unapologetically biblical worldview.

Skilled communicators continue to be sought after by nonprofits and businesses in all industries to target and cultivate key audiences, build community support, align internal stakeholders and help create an organizational brand that leads the marketplace.

Whether you want to advance in your current organization or change careers, Lancaster Bible College | Capital Seminary & Graduate School’s Master of Arts in Strategic Communication Leadership will prepare you for a wide range of fields, including organizational communication, ministry development, public relations, marketing, social media management and media direction.

You will receive instruction from a carefully blended mix of seasoned academic scholars and marketplace professionals who will provide you with a foundation of theory and principles, as well as the best practices for applying them through the lens of a biblical worldview.

Course Length

8 weeks

Residency Requirement

No residency requirements

Capstone Requirement tooltip-icon

Students will have the opportunity to do an internship and to work on a capstone project, gaining valuable industry experience and networking.

Transfer Agreement

Transfer up to 10 credits of the degree total

Would You Like More Information?

Take a moment to request more information, and one of our admissions counselors will connect with you soon with further details and answers to your questions.

Program Plan

Strategic Communication Leadership (35 Credits)

Strategic Communication Leadership 31 Credits

Biblical and Theological Studies Courses* 4 Credits

View the Academic Catalog for the complete curriculum plan, course descriptions and program details.

*These Biblical and Theological Studies courses are required unless the student enters the program with advanced standing. Ask your admissions counselor about Advance Standing.

Schedule a Time to Chat

Want to learn more about this master’s degree or LBC | Capital’s graduate school? Consider scheduling an appointment to talk virtually or in person with an Admissions Counselor who will be glad to answer all your questions about earning a graduate degree online.

Program Distinctive - What makes LBC | Capital's program unique?
  • Our program is designed to equip biblically grounded students to be communication leaders in for-profit and nonprofit sectors.
  • Ministry leadership formation is the cornerstone of this program.
  • Our program is designed for those seeking communication leadership positions, allowing for broad application to current marketplace needs.
  • This program focuses on leadership in organizational communication, communication consulting and assessment, digital media metrics and analytics, and strategic communication for organizations and ministries.
Career Paths

The Master of Arts in Strategic Communication Leadership degree will prepare you for a wide range of service in both professional and ministry contexts. Here is a just sampling of potential careers:

  • Advertising or Marketing Manager
  • Public Relations Manager
  • PR Specialist
  • MarCom Manager
  • Digital Marketing Manager
  • Technical Writer
  • Communication Director/Officer
  • Press Secretary
  • Producer
  • Director
  • Editor
  • Meeting, Convention and Event Planner
  • Broadcast News Analyst
  • Fundraiser
  • Training Specialist
Program Goals – In this program, students will…
  • Appraise various communication and leadership theories in the execution and development of communication teams and strategies.
  • Demonstrate strategic communication professional standards in leadership, messaging and collaboration with peers and clients.
  • Assess ethical and legal principles and professional codes of ethics and how they are practically applied from a biblical worldview.
  • Participate in a strategic communication leadership capacity/field to further develop skills, knowledge and experience.
  • Evaluate the unique challenges and opportunities of developing and leading strategic communication efforts for ministry and nonprofit organizations and the implications on various stakeholders.
  • Integrate a biblical worldview into the practice and evaluation of strategic communication leadership.

Course Plan

The following is the proposed schedule for this degree program.

Course Title Semester Credits
COM 505 Seminar in Strategic Communication Fall 1 3
COM 602  Strategic Communication for Nonprofit Organizations & Ministries Fall 1 3
COM 507  Digital Media Metrics & Analytics Fall 2 3
COM 508  Strategic Communication & Organizational Ethics Fall 2 3
COM 506  The Communication Vocation Spring 1 3
COM 603  Crisis Communication in Organizations Spring 1 3
COM 509  Leadership In Organizational Communication Spring 2 3
COM 604  Communication Consulting & Assessment Spring 2 3
COM 690  Strategic Communication Internship Summer 1 & 2 4
COM 691  Strategic Communication Capstone Project Summer 1 & 2 3
BTC 531  Biblical Narrative – New Testament Summer 1 1
BTC 561  Biblical Interpretation Summer 1 1
BTC 521  Biblical Narrative – Old Testament Summer 2 1
BTC 571  Introduction to Christian Theology Summer 2 1

Students determined to have Advanced Standing by the Registrar’s office will have some or all of the BTC courses waived.

Meet the Faculty

Ryan Geesaman, MS
Assistant Professor, Chair of the Communication & Media Arts Department
Mark Menga, PhD
Associate Professor
Michael Freeman, DEd
Professor, Communication Program Director
Thom Scott
Faculty, Communication

Looking for Ways to Finance Your Master’s Degree?

LBC’s Financial Aid Office can help you navigate the process.