Marketing

BUS 113 – Foundations of Accounting

Foundations of Accounting will provide students with the ability to understand and communicate financial information. Students will be introduced to the concepts, problems and methods of financial and managerial accounting. Students will become proficient in reading, understanding and interpreting financial statements. Students will learn to apply sound financial decision making and will gain this knowledge through exercises and problems. A biblical worldview and appropriate business ethics will be applied throughout the course.

BIB 105 – Biblical Hermeneutics

This course is an introduction to the principles and practice of interpreting the Bible using the historical-grammatical-rhetorical method of interpretation. The course introduces students to key principles related to this method and then provides guidelines for applying these principles to determine the author’s originally intended meaning. Students learn how to integrate electronic tools into the process. The course concludes with suggestions on how to determine the relevance of these original thoughts to our own lives.

BUS 230 – Leadership

The purpose of this course is to help the students advance in their leadership journey and the incorporation of biblical principles and business practice. Through lectures, readings and outside speakers, the course is intended to illuminate the paths that others have taken and to provide a spark for the student’s own leadership development. Students will explore new ways of leading today’s younger generation.

BUS 307 – Business Law

This course is conducted using case law and hypothetical business scenarios in order to observe the application of legal concepts in a business environment. The student will gain an understanding of the legal framework in which a business must operate. Subjects studied will include contracts, torts, uniform commercial code, ethical and criminal components of business decisions, and organization of business entities. Students will apply a biblical worldview and appropriate business ethics when considering and applying law to business.

BIB 201 – Business Ethics

This course will familiarize students with the discipline of ethics, including the nature of ethics, meta-ethics, and casuistry, or applied ethics. Students also evaluate ethical theories in the context of biblical standards in order to help them understand their own paradigms of ethical reasoning.

BUS 415 – Managerial Economics

This course will focus on the application of economic and accounting information to a business setting. The ultimate goal will be to teach the students to use data to increase profitability. The focus will be microeconomic theory in a practical setting and will include forecasting of demand, supply, and production. Students will learn how to develop costs and utilize them in making pricing and production decisions.

MKT 315 – Consumer Behavior

This course examines the psychology of consumer behavior that underlies consumer purchases. Consumer behavior is based upon concepts and theories from the behavioral sciences including psychology and sociology; students will analyze these concepts while developing marketing strategies. The Bible will be studied for ideas on the Christian point of view of behavioristic and psychographic reasons for certain behavior. Students will capture and analyze data to better understand and utilize behavioral research. The course uses a mix of large cases, mini-cases, and lectures to advance these concepts.

MKT 310 – Digital Marketing

This course is an integral part of many firms and consumers’ daily activities. Digital marketing is an important part of the marketing strategy and given the nature of technology many strategic and social challenges are presented. This course examines theories and concepts underlying the use of information and communication technology, while challenging students to critique and utilize digital tools and social media. The identification of critical success factors and best practices are central to the course, as are methods for analyzing marketing effectiveness. The theories and realities of digital marketing in both business-to-consumer (B2C) and business-to-business (B2B) markets are discussed. Particular interest will be paid to how to execute digital marketing in today’s world from a Biblical stance.

BUS 430 – Solution Selling

This course provides an overview of professional selling environments and their role in taking new products and services to market. The emphasis is on establishing high level relationships, strategic selling, account planning and management, forecasting, and garnering necessary resources to be successful in competitive selling situations. Using biblical principles of integrity, honesty, and open communication will be integral to coursework. Advocate for financing arrangements such as fee-for-service, managed care, capitation, deductibles, and co-payments and teach the client about these issues.

BIB 104 – Israel’s Life & Literature: OT II

This course surveys the Historical books of the Old Testament from Joshua to Esther. Visibility is given to the poetic and prophetic books as they intersect Israel’s history. Attention is given to background matters, and critical and theological issues.