Marketing

• Flexible Schedule: The fast-paced schedule allows you to concentrate on one or two 8-week courses at a time.
• Life Experience Credit: Earn college credits from our evaluation of your life experiences.
• Accredited: Earn your degree from a top-ranked, accredited Bible college in PA.

The marketing bachelor’s degree prepares students for a wide range of technical and/or ministry contexts. Here is a sampling of careers and opportunities this degree affords:

• Marketing Executive
• Marketing Specialist
• Account Executive
• Digital Media Specialist
• Marketing Manager
• Advertising Executive

• Demonstrate a working knowledge of prioritization related to spiritual aspects of life, relational interactions and their service to the church and the world. Specific skills developed will be time management, goal setting, resource allocation, vision, organization, drive and critical thinking.
• Analyze and express information and ideas in a variety of appropriate means with clarity and coherence in written and spoken forms.
• Master the key sub-disciplines within the business realm. Specific skills developed will be subject matter expertise, applying knowledge to everyday life, decision-making, problem solving and confidence in decisions.
• Analyze their role in the world and work, following Jesus Christ’s example as their model of leadership. Specific skills developed will be driven-ness, working with excellence, flexibility, self-motivation and ethical actions.
• Demonstrate a high level of emotional intelligence in both personal and business relationships. Some of the basic features of emotional intelligence include delegation, collaboration, motivation and candor.
• Apply the concept of maximizing God’s gifts in our lives. Areas of emphasis will be identifying and developing gifts and talents and balancing resources.
• Experienced professionals will guide students through preparation and analysis of case studies. Hands-on experiential learning will be used to develop marketing strategies and then create marketing plans, execute the plan on a timeline and planned schedule, and assess the effectiveness of those plans.
• Students will create marketing strategy, communication and ideas in a variety of appropriate means with clarity and coherence in written and spoken forms.
• Students will apply key marketing disciplines with an emphasis on critical thinking. Skills pursued throughout this degree include Market Analysis, Financial Analysis and Product Management.

Each student’s path to degree completion is unique, depending on the courses you transfer into the program. The curriculum plan gives a broad picture of the required credits. If your transfer credits come from mostly one of those areas, you will need to take credits in other areas. The remaining courses you need for graduation can best be determined after reviewing your transcripts. With flexible electives, Biblical Studies requirements and General Education requirements, most students are able to transfer to LBC the maximum number of credits.

Credits for Prior Learning. Students can earn up to 30 Life Experience Credits, through the Credits for Prior Learning evaluation process, which will often reduce the time to complete a degree. The Life Experience Credit evaluation process is done after a student begins a program.

Our Admissions Counselors are here to help guide you in planning your course of study.