Learn How to Market from Professionals in the Field
If you want to work in the creative side of business, a marketing degree will get you there. In this program, you’ll get the ins and outs of the business marketing world from real-life professionals on Lancaster Bible College’s beautiful campus.
In our business marketing degree, you’ll learn relevant topics like accounting, finance, business law and marketing – all presented through the lens of a biblical worldview. To ensure that our students are well-prepared to enter the job force, students earning a bachelor of business marketing will develop a professional portfolio over the course of their academic career to showcase their blossoming marketing skills.
“Whatever you do, work at it with all your heart, as working for the Lord, not man.” – Colossians 3:23
JJ Sanchez talks about his experience managing LBC’s three on campus cafes and the real-world experience it gave him in the food industry.
Martin Sauer, M.B.A.
Assistant Professor, Chair, Business Administration DepartmentRead Bio
M.B.A., Louisiana State University, Finance
B.S., Auburn University, Chemical Engineering
Anjanette Bender, J.D.
Associate Chair, Business AdministrationRead Bio
J.D., Northeastern University School of Law, Boston, MA
B.S., Business Management & Political Science, Albright College, Reading, PA
Keli Gentzler, M.S., M.B.A.
Associate Chair, Business AdministrationRead Bio
M.S., Western Governor’s University, Curriculum & Instruction, Salt Lake City, UT
M.B.A., Western Governors University, Salt Lake City, UT
B.B.A., James Madison University, International Business, Harrisonburg, VA
B.A., James Madison University, French, Harrisonburg, VA
Adjunct FacultyRead Bio
Career Development AdvisorRead Bio
Jeremy Campbell, D.B.A.
Associate ProfessorRead Bio
D.B.A., Wilmington University
M.B.A., Mercer University, Business Administration
B.S., Messiah College, Human Resources Management,
This introductory course will investigate the role business plays in society and will discuss using a career in business as an area of ministry. Through an examination of the major functional areas of a business, students will be better able to determine the use of business as a career and ministry path. The biblical character of Nehemiah will be used as a case study to help students consider the necessary skills and perspective Christians need to be successful in life and the business world.
The business workshop experience will help students develop and utilize critical and reflective thinking abilities and explore effective communication skills. Particular emphasis will be on creating interactive experiences that help students understand and utilize their individual leaderships styles in various situations, demonstrate an understanding of group dynamics and effective teamwork, and display the ability to interrelate and establish meaningful relationships with others. Business Workshop I begins the sequence of workshop experiences by helping students discover their leadership style and develop a process for assessing situations by finding facts and interpreting them appropriately.
This course will have a business focus making use of quantitative analysis to analyze real-world problems with a biblical worldview integrated throughout. Business leaders must have an understanding of mathematics to collect, organize, and analyze critical data. This course applies students’ interpretation of mathematical concepts to common business usage covering such topics as percentages, interest, trade, bank and cash discounts, payroll, time value of money, and business loans.
This course will examine how an organization operates financially, how money flows through an organization and how to develop successful financial business strategies. How to use financial statements to make business decisions will be presented. This course is business-oriented with a particular emphasis on practical applications and problem-solving techniques.
This course is an introduction to marketing and the role marketing has in a business. The components of the marketing mix and marketing environment will be examined. Emphasis will be placed on marketing strategies, market segmentation, packaging and labeling, promotion, pricing decisions, and regulatory and competitive forces. Students will develop a marketing plan for an organization.
This course will focus on the application of economic and accounting information to a business setting. The ultimate goal will be to teach the students to use data to increase profitability. The focus will be microeconomic theory in a practical setting and will include forecasting of demand, supply, and production. Students will learn how to develop costs and utilize them in making pricing and production decisions.
This course is conducted using case law and hypothetical business scenarios in order to observe the application of legal concepts in a business environment. The student will gain an understanding of the legal framework in which a business must operate. Subjects studied will include contracts, torts, uniform commercial code, ethical and criminal components of business decisions, and organization of business entities. Students will apply a biblical worldview and appropriate business ethics when considering and applying law to business.
This course offers study in the area of personal finance and money management. Students will examine personal financial management, consumer decision-making, and investments while applying biblical principles. The course covers topics such as understanding and appreciating the financial planning process, debt, saving, retirement planning, taxes, estate planning, behavioral finance and risk management. Specific investment products studied include individual equities, bonds, mutual funds, exchange-traded funds, alternative investments (including hedge funds, private equity funds, and commodities), annuities, and insurance products.
This course will familiarize the business student with the complexity of cross-cultural understanding and issues by visiting an international location. The student will see firsthand the complexities of ministering within another culture and getting a handle on issues businesses face in these cultures. The intent is to look for ways we might be able to partner or help these businesses become stronger.
Marketing research supports and validates the marketing strategy of a company. Product, price, place and promotions are all considered along with the appropriate demographic, geographic, psychographic and behavioristic segmentation. Students will take Biblical concepts learned in Consumer Behavior regarding the Christian point of view of behavioristic and psychographic reasons and further develop these in practicing marketing research. Students will learn and practice key concepts, techniques and processes. Research design, qualitative vs quantitative data, and analysis are all covered in this course.
This course provides an overview of professional selling environments and their role in taking new products and services to market. The emphasis is on establishing high level relationships, strategic selling, account planning and management, forecasting, and garnering necessary resources to be successful in competitive selling situations. Using biblical principles of integrity, honesty, and open communication will be integral to coursework. Advocate for financing arrangements such as fee-for-service, managed care, capitation, deductibles, and co-payments and teach the client about these issues.
This course will provide students with techniques for criticism, analysis, and interpretation of communication messages. Also, the elements of a specific communication emphasis, regarding its history, appreciation and impact, will be investigated. This course will address the relationship between the impact of a biblical worldview and the development of a communication field. Finally, students will be introduced to standard industry practices of their field.
Enjoy a guest lecturer in the marketing industry for one half of class, and hands on marketing expertise the other other with many in class case studies, and a group final project in which you pitch your own industry-specific marketing strategy to several judges.
This course examines how a marketing strategy can lead to competitive advantage within an industry. The course will focus specifically on issues such as market segmentation, developing differentiation and positioning, allocating resources, designing products, setting and managing prices, developing and managing distribution strategies, and developing and managing promotion strategies. Biblical concepts will be interwoven with ideas such as information dissemination, spread of ideas, communication and branding. Storytelling, branding and positioning will be examined throughout the courses. These elements will be woven together to complete marketing strategy goals for companies, both real and theoretical. The marketing strategy will be studied to understand how it ties to the higher-level organizational goals.