Traditional Undergraduate


Bachelor of Science in Marketing (BSM)


Course Length tooltip-icon

16 weeks (semester)

Delivery Method

Traditional On-Campus, Lancaster

Study Marketing at LBC | Capital

If you want to work in the creative side of business, a marketing degree will get you there. In this program, you’ll get the ins and outs of the business marketing world from real-life professionals on Lancaster Bible College’s beautiful campus.

In our business marketing degree, you’ll learn relevant topics like accounting, finance, business law and marketing. Courses integrate faith and business while tackling real-world business problems.  Students will gain practical experience in marketing through internships, case studies and project-based learning, while applying Christian ethics and adaptive thinking. To ensure that our students are well-prepared to enter the workforce, students earning a Bachelor of Science in Marketing will develop a professional portfolio over the course of their academic career to showcase their blossoming marketing skills.

Where LBC Students Have Interned

  • Digital Marketing Intern
  • Online Advertising Coordinator
  • Business Management Assistant

Can I Transfer Credits?

Yes! Read about LBC’s transfer policy

Would You Like More Information?

Reach out to request more information today, and one of our admissions counselors will connect with you soon to provide further details and answer your questions.

Bachelor's Program Scope

Marketing (123 Credits)

Bible & Theology Core 43 Credits

Arts & Sciences Core 37 Credits

Marketing Core 43 Credits

View the Academic Catalog for the complete curriculum plan, course descriptions and program details.

faculty are invested in their students

Business in Action on Campus
JJ Sanchez talks about his experience managing LBC’s campus cafes and the real-world experience it gave him in the food industry.

Program Distinctives - What makes this LBC program unique?
  • Learn from our experienced faculty who have worked at and with world-leading companies, including ExxonMobil, Turkey Hill, Cargill and Armstrong World Industries.
  • Get practical, hands-on experience in real-world businesses with internships.
  • Integrate your Christian faith and calling with your business skills and acumen.
Career Paths

The marketing bachelor’s degree prepares students for a wide range of technical and/or ministry contexts. Here is a sampling of careers and opportunities this degree affords:

  • Marketing Executive
  • Marketing Specialist
  • Account Executive
  • Digital Media Specialist
  • Marketing Manager
  • Advertising Executive
Program Goals – In this program, students will…
  • Applied Learning: Hands-on experiential learning helps students develop marketing strategies and marketing plans, execute those plans and assess their effectiveness.
  • Communication Strategy: Students create marketing communication using a variety of appropriate mediums with clarity and coherence in written and spoken forms.
  • Marketing Knowledge: Students apply key marketing concepts with an emphasis on critical thinking. Areas of focus include strategic marketing, digital marketing, consumer behavior and marketing research. Skills pursued throughout this degree include market analysis, financial analysis and product management.
Core Courses for a Marketing Student

BUS 102 Introduction to Business
BUS 221 Business Workshop
BUS 113 Foundations of Accounting
BUS 205 Finance
BUS 230 Leadership
BUS 302 Marketing
BUS 307 Business Law
MKT 305 Strategic Marketing
MKT 310 Digital Marketing
MKT 315 Consumer Behavior
MKT 405 Marketing Research
BUS 430 Solution Selling
BUS 204 Managerial Economics
BUS 425 Personal Finance
BUS 350 Business Internship
COM 110 Principles & Practices
BUS 410 Career Planning Seminar
BUS 400 Cross-Cultural Experience

Visit the catalog for the complete listing and descriptions.

Meet the Faculty

Erin Smith
Assistant Professor, Marketing Program Director
Anjanette Bender, JD
Associate Chair, Business Administration
Jeremy Campbell, DBA
Adjunct Faculty
Ted Mavraganis
Career Development Advisor
William (Bill) Rodruan, BS
Adjunct Faculty
Larry Rohrer
Adjunct Faculty
Martin Sauer, MBA
Assistant Professor, Chair, Business Administration Department

View More

Looking for Ways to Finance Your Bachelor’s Degree?

LBC’s Financial Aid Office can help you navigate the process.